Why News Photography Is So Important For Your Business
News is everywhere, but the truth is that most news articles are not read or watched by anyone other than the person who wrote and published it. It is important for journalists to understand this, but they also need to get a good percentage of their stories “trended” so that their audience will read them. This means that they have to take steps to ensure that the information they write about is in fact newsworthy.
An excellent way to tell if your news story is interesting enough to pass the editors’ eyes is to take a look at how you might cover it yourself. For instance, when you are reporting the story of a man bites the dog, you might choose to write about this in a piece about dogs being dangerous. You could even use the story as a lead-in to a report about child safety. However, unless you are well versed in dog behavior, child safety, and so forth, you probably cannot do this very well. However, there are many other ways that you can highlight a story so that it has more of a human interest or news value to it.
The first thing that I would note is that as much as it might interest you to know that “the president has fired FBI Director Comey,” you need to remember that a news story about Comey should mention both the president’s reasons for doing so as well as why that may be important to him. Also, do not conflate importance of removing Comey with importance of the Russia investigation. Many readers took Trump’s tweet to mean that he wants Comey to drop the investigation into ties between Russia and the Trump campaign; however, this is simply not the case. Moreover, if the probe does turn up any such matters, it is probably not the reason that the president ordered Comey to drop the probe.
Another way to highlight news stories is to look at how different societies think about the same issue. In this case, to understand how cultures differ on the same issue means looking at how news stories on that issue are handled in different societies. In this case, I am talking about how Middle Eastern societies generally do not treat a sexual harassment story with the same importance that American society does. For instance, while it is true that there are very few Middle Eastern women who support a women’s rights movement, the fact that most of these stories involve men of Middle Eastern descent and men of high social status, suggests that attitudes toward women’s rights are much more polarized than those of, say, European or American society. Similarly, while a significant minority of Middle Eastern societies tolerate public criticism of women’s dress, this is not the same as how American or European cultures handle similar issues. Thus, it would be more appropriate to call attention to stories that get Middle Eastern societies discussing women’s empowerment rather than pointing out a lack of female empowerment in Middle America.
Finally, there are some news stories that are, in fact, newsworthy. Such news stories, whether about breaking news, world events, or political matters, can provide a unique opportunity to connect with your customers in a way that you may not be able to do with more commonplace forms of marketing. As an example, I recently saw a National Geographic piece that took note of the differences between Pakistanis and Indians, suggesting that Pakistani women were less concerned about the kind of shoes they were wearing and more concerned about meaningfully reflecting their culture. This was a story that truly spoke to my customer in a way that I couldn’t do with any other marketing piece. The real point here was that the story was highly relevant to my client and communicated a message beyond gender issues – the importance of culture to a woman – which I am sure is a concern for many people.
The real value of News Flash and other types of News Photography is that they allow you to reach out to your customers in a way that is impossible with other marketing communication tools. This is why it is critical to understand the difference between real news that is simply meant to sell you something. If a company wants to improve sales, for instance, it doesn’t make much sense to create a white paper or e-news article. But if you’re trying to provide the general public with some valuable information, you should use a story that provides context without attempting to sell anything in return. This includes things like breaking news. Breaking news allows you to share a bit of information with your readers, and then you can encourage them to take action by visiting your company’s website or making a phone call.