FASHION – Its Relevance Today

Fashion is a kind of autonomy and self-expression in a certain cultural context and at a certain time and place. The word, as the literal meaning shows, means a fashionable appearance defined by the fashion business as what is trendy at that time. It may refer to the cultural apparels or the fashions popular in certain times, places, or cultures.

At present, there are numerous forms of the modern fashion world where the major players in this sector are the fashion designers, the fashion marketers, the manufacturers, the distributors, and the retailers. Since the dawn of the twentieth century, the people involved in clothing and related industries have changed dramatically. Clothing has become an integral part of the culture of every country and region. This has been made possible by the development of mass communication. Commercial activities involving the production and distribution of clothes have become a reality by the twentieth century.

With the coming of the twentieth century, the process of production and distribution of fashion garments became more uniform. Production in factories and workshops had become organized and standardized. The role of factory managers and other personnel in making these uniforms was thus simplified. The early prototypes of dresses, coats, pants, shorts, skirts, and suits were manufactured in small production units inside textile mills. The production factories continued to expand after the First World War in nineteen twenty-one and the Second World War in twenty-three.

As a result, there emerged a number of distinctive styles and trends in the Twentieth Century, which was then classified into three main categories. The First category included casual wears such as sportswear, evening wear, and school uniforms. These kinds of apparel reflected styles typical for the working class and were generally utilitarian in nature. The Second category included elegant and stylish clothing for the elite segment of the society. The Third category comprised elegant and trendy fashions for the middle-class segment of society.

Due to the widespread growth in the size and scope of the apparel industry, many foreign manufacturers entered the fray. In the decades following the Second World War, American and European manufacturers flooded the market with their styles of dress worn by common people. Foreign manufacturers took advantage of this situation and began designing and producing fashionable and well-constructed clothing for export to the United States and Europe. The rapid spread of this fashion industry to other parts of the world was due, in large part, to the rise of modern technology.

Automated machines revolutionized the production of clothing. After they were invented, production became more concentrated and cost-effective. Thanks to these developments, designers were able to produce fashionable and durable clothing at lower costs, allowing ordinary people to purchase pieces of wear they would otherwise not be able to afford.

By adminweare
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