Fashion is a type of self-expression and individuality in a certain time and context and at a certain time, of clothes, footwear, makeup, hair style, make-up, hairstyle, body posture, and behavior. The word “fashion” means a style defined by the fashion industry in terms of what is fashionable at that moment. It also suggests something new, a departure from the norm, a departure from convention.
In order to understand the meaning of the term, we need to ask ourselves some questions about fashion itself. How do we define and describe something as it is? What are the basic designs and conceptual models for each period or style? How do these models help explain the emergence of patterns of styles? What are the forces that shape and generate particular types of styles? How do we analyze these forces and their effect on the evolution of fashion?
For instance, when we say haute fashion, we mean a style that goes back several decades. We can view the current fashion trend as a continuation of this historical model. But in order to know if a style is in vogue, we need more than just history. We need to analyze the forces driving current fashion trends.
Current fashion trends usually start with the designers and/or the manufacturers of the clothes, shoes, jewelry, apparel, and other accessories. These designers and manufacturers to create a story about why a particular style or trend is in fashion, what it expresses, who are its target audience, where are we seeing it in, what are its potential advantages and disadvantages, what can it be used for, what are the factors influencing its growth, etc. A trend is considered in fashion when the designers and manufacturers present it as a new alternative to existing styles. This new trend differs from styles existing in the market and can either complement or clash with them.
After determining the current trend, the next step is to observe the changes in fashion in the past. We can make use of the television and the media to catch a glimpse of the fashion shows being aired. This way we can have first hand information on how clothing is being worn by various designers and with which other designers. Fashion designers, when designing clothes are always thinking of how to bring out the best of what the market has to offer. A certain type of trend may not suit a certain kind of body type and a designer has to take this into consideration before making a design.
The designers and manufacturers of women’s fashions face many challenges. Women have a large variety of choices available when it comes to fashion. High fashion designers, on the other hand, must cater to the varying needs of different women if they want to keep their businesses running. They must constantly keep their designs updated with the times and cater to the needs of women of different shapes and sizes. New fashions will appear at certain times of the year and designers will have to make suitable adjustments according to the prevailing fashion trends.
