The News NZ daily report today declared that the country’s financial status has been hit by the global slowdown, with new house sales hitting their lowest figures in nine years. The bad news, for people seeking a little silver lining, is this decline came in early December and not in January. However, this dip does little for the country’s economy, and its growth is held back by high interest rates, slowing investment, and higher costs of living. It should be noted that this is probably temporary, since a large chunk of the housing market has yet to fully recover. However, it’s a blow to the economy, and the government is rushing to find ways to get the economy moving again.
Even though the number of sales is down, this doesn’t mean there aren’t any deals to be had. The drop in sales has made it possible for many people to buy a home that they couldn’t afford just a few short months ago. It also means that the current economic situation is much more stable than it was a few months ago. This, in turn, bodes well for the state of the news media, which can use this dip to get some badly needed ratings for their current events.
Some news media outlets have already begun to take advantage of this newfound stability. Most notable is the Newshour news show, which announced that it would launch a new evening news series dedicated solely to current events. Current events are a great topic because everyone is always looking for the most recent scoop. The problem comes when this turns into rumor and half-truth, leading to a lot of inaccurate information being distributed around the Internet. As humans, this makes us distrustful and less likely to follow the news.
This is why more news outlets should start pitched more, instead of pitching only one story to several different media outlets. While this won’t necessarily help the rankings on the Drudge or CNN listings, it will give all consumers with a chance to get a wider variety of info from different sources. If a business decides to make a pitch, they should be able to pitch it to more outlets. That way, if it ends up getting broadcast, there will be more people following the story, and that can lead to more advertising revenue.
The best news story idea for getting into more markets is to pitch it to multiple outlets. This way, if one angle of the story is terrible, there are other angles that will be interesting to read. The downside to this is that the more outlets you get a pitch from, the more money you will need to spend on marketing to those viewers. Be sure that you know your product well enough to know when you are over doing it, and when a different angle will drive more customers to your business.
Pitching news stories to multiple networks, newspapers, magazines, and online publications is another good way to increase your reach. The key is to not only tell the whole story, but to also paint a big picture with statistics and other information. When the audience hears about the numbers, they will have an easier time buying or subscribing. The best news story idea for getting your product in multiple places is to work hard on the demographics of that audience. Only include relevant information and keep the pitch short and to the point. This will help you to succeed in the ratings process and will get your news stories in front of the audience that matters most.